Long-tail keywords are phrases that consist of three or more words and are more specific and less competitive than shorter keywords. Long-tail keywords can help you rank higher in search engines, drive more organic traffic, and convert more visitors into customers. However, finding long-tail keywords that are relevant to your niche and have enough search volume can be challenging. Fortunately, there is a tool that can help you discover long-tail opportunities using your own website data: Google Search Console.

Google Search Console is a free service that allows you to monitor, analyze, and optimize your website's performance in Google search results. One of the features of Google Search Console is the Search Results report, which shows you the queries that users searched for and the pages that appeared in the search results. By using a simple regex filter, you can extract the long-tail queries that your website is ranking for and identify the potential opportunities to improve your content and rankings.

Here is how to find long-tail opportunities using Google Search Console:

  • Go to Google Search Console and select Search Results.
  • Select the past 28 days for your date range.
  • Add a query filter.
  • Select Custom (regex).
  • Select Matches regex.
  • Enter ^[\w\W\s\S]{25,}. This will pull all queries that are 25 characters or longer. You can select a different length if you want by adjusting the 25 in the regex expression.
  • Export this to Google Sheets.
  • Select Column E (the column with Position data).
  • In the menu go to Data >> Create filter.
  • Now click on the filter icon and choose Filter by condition.
  • In the dropdown menu, select 'is between'.
  • Select values of 10 and 20. This will give you all search queries that are 25 characters or more and have an average position of 10 to 20. These are potential long-tail opportunities that you can either adjust your existing content to try to target or possibly create new content to target more effectively.

You can also use other regex expressions to filter the queries by the number of words, such as:

  • ^[^\s]+(\s+[^\s]+){1}$ for two-word phrases.
  • ^[^\s]+(\s+[^\s]+){2}$ for three-word phrases.
  • ^[^\s]+(\s+[^\s]+){3}$ for four-word phrases, and so on.

You can also combine regex expressions with other filters, such as:

  • ^[\w\W\s\S]{25,}.*note.* for queries that are 25 characters or longer and contain the word 'note'.
  • ^[\w\W\s\S]{25,}.*how to.* for queries that are 25 characters or longer and start with 'how to'.
  • ^[\w\W\s\S]{25,}.*best.* for queries that are 25 characters or longer and contain the word 'best'.

By using these regex filters, you can find long-tail opportunities that are relevant to your niche, have decent search volume, and are not too competitive. You can then use these queries to optimize your existing content or create new content that answers the user's intent and provides value. This way, you can improve your website's visibility, traffic, and conversions.