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Alpine Law Associates — Proving Track Record To A Client Who Cannot Ask Around
The Problem
In Nepal a law firm is normally chosen on personal recommendation. Two of this firm’s most valuable client groups cannot use that route at all: non-resident Nepalis handling property, family or inheritance matters from abroad, and foreign investors who have never set foot in the country.
Both are making a high-stakes decision on whatever they can verify from a browser. The question they are really asking is not “are you good” — every firm says yes — but “have you done my kind of matter, in this jurisdiction, enough times to be unsurprised by it”.
What We Built
A site organised as evidence rather than assertion: practising since 2016, with 1,000+ civil, criminal, corporate and family cases handled, stated where a visitor sees it rather than buried in an About page.
Underneath it, a page for each matter type — adoption in Nepal, company compliance, and the rest — so someone with a specific problem lands on a page about that problem instead of a practice-area label they have to interpret. NRN and foreign-investor work is broken out as its own track, because those clients need different answers about attendance, power of attorney and timelines than a local client does.
The Decision That Shaped It
The overseas client’s first unanswered question is logistical, not legal: do I have to fly back. Handling that group as a separate track rather than a paragraph on a general services page is what lets the site answer it, and it is the difference between an enquiry and a closed tab.
What It Does
- Practice areas across civil, criminal, corporate and family law, each with its own page
- A dedicated track for NRNs and foreign investors, addressed to their situation rather than to Nepali residents
- A page per matter type, matching the specific search a client runs
- Track record surfaced as a buying signal: since 2016, 1,000+ cases
- Content management, so new practice areas and matter pages are added without a developer