Real Therapy Spa — The Brand Site, For Visitors Who Already Decided
The Problem
This is the other half of the same business. A visitor arriving on the brand name has already been recommended the place, or is returning — they are not weighing whether to have a massage at all. Their questions are narrow: what is on the menu, how do I book, and is there anything for a first visit.
Serving them from a site optimised for category search wastes their time arguing a case they have already accepted, and a returning customer made to read a sales pitch is a returning customer who phones instead — which is fine, until the day nobody answers.
What We Built
A brand site that gets out of the way: the treatment menu with a page per therapy — head and neck, Himalayan hot stone, and the rest — a booking and enquiry route given real prominence, and a 10% first-visit offer for the recommended visitor who has not been before.
A news and events section carries the seasonal offers, which is the reason a past customer has to come back to the site at all.
The Decision That Shaped It
Two domains, two jobs, deliberately — not duplicated content across both. The category site argues for the treatment and publishes prices; the brand site assumes the decision and shortens the path to a booking. Running one site for both audiences means compromising both, and running two with the same copy means competing with yourself in search results.
What It Does
- A page per therapy, including head and neck and Himalayan hot stone
- Booking and enquiry routes given priority over persuasion
- A 10% first-visit offer, aimed at the recommended newcomer
- News and events for seasonal offers, giving past customers a reason to return
- Distinct positioning from the category site, so the two do not compete in search